The Beat

Queensbury, N.Y. — Extreme Heights Cidery, sister brand of Adirondack Winery, is thrilled to announce the release of Whiteface Maple Bourbon Cider, the latest in a lineup of now seven Extreme Heights Hard Cider varieties. Named after Whiteface Mountain, one of the Adirondack 46 High Peaks, this winter flavor is refreshing and crisp, and ready to keep you cozy all season long.

Additional UMusic Shop imagery HERE; Exclusive UMG x Awake NY capsule imagery HERE

New York & London (December 10, 2025) – Universal Music Group (UMG), the world leader in music-based entertainment, in partnership with UMusic Hospitality & Lifestyle, its entertainment driven hospitality venture, today announced the opening of two new UMusic Shop locations in New York and London, dedicated to reimagining the fan experience.

Rochester, NY (November 19, 2025) — This holiday season, the Memorial Art Gallery (MAG) invites the Rochester community to celebrate the spirit of the season surrounded by art and creativity. From world-class exhibitions and family art-making workshops to shopping handcrafted local works in the museum store, MAG offers countless ways to make the holidays meaningful and memorable.

Network Saratoga Announces 2025 Business Participants

Saratoga Springs, NY (November 20, 2025) – Black Friday marks the official start of the holiday shopping season across the country, and Saratoga Springs prepares to welcome in the season with huge savings throughout the downtown area. On November 28^th, a select group of stores in downtown Saratoga Springs will be participating in a group sale promotion, offering a variety of discounts on the day after Thanksgiving. Most deals are spread out all day long to encourage a leisurely shopping experience.

Shop Local Saturday and Stay for The Parade of Lights to Kick Off the Holiday Season 

Southampton, N.Y. - The Village of Southampton invites residents and visitors to celebrate the start of the holiday season with Shop Local Saturday on November 29, 2025, followed by the Village’s beloved Parade of Lights, Tree Lighting Ceremony and Fireworks Celebration at dusk, presented by The Christmas Decorations Committee and the Southampton Chamber of Commerce.

The North Face’s State of the Art Store Features Immersive 21,000 Square-Foot Space Designed to Bring the Outdoors Inside

New York, NY (November 21, 2025) – Today, The North Face, the world’s leading outdoor brand, announced the opening of its new flagship store at 511 Fifth Avenue in Manhattan. The two-story, 21,000 square-foot retail destination is the brand’s largest flagship globally and introduces an innovative store concept that transforms the traditional shopping experience into an explorer’s journey.

Niagara Falls, NY (Nov. 19, 2025) – Fashion Outlets of Niagara Falls USA (1900 Military Rd., Niagara Falls, NY) welcomes back the holiday season with a true in-person shopping experience featuring family-friendly activities, charity partner engagements and shopping deals with the hottest brands.

Tree Lighting, Window Displays, and Family Fun All December Long

Brooklyn, NY - November 18, 2025- The Atlantic Avenue LDC invites everyone to join in a series of joyful holiday celebrations this December. From the Annual Tree Lighting Ceremony to festive window displays and a Children’s Party with Santa, there’s something for everyone to enjoy along Atlantic Avenue.

Shop Local, Shop Creative

Saratoga Springs, NY – Kickoff the holiday season in the Saratoga Springs Arts District on Beekman Street.  On Saturday, November 29, this local arts corridor will come alive as artists, makers, and independent businesses open their doors with exclusive offerings and uniquely crafted gifts perfect for the holiday season.

Orange County, N.Y. (Nov. 14, 2025) – Kick off the holiday season with a festive family outing to one of Orange County, N.Y.’s charming Christmas tree farms. Whether you’re strolling through pine-scented fields to cut your own tree or choosing a freshly pre-cut beauty, you’ll find the perfect holiday centerpiece surrounded by crisp country air and postcard-worthy scenery, just an hour from New York City.